Don’t Taste Like Chicken? Hell Yeah, That’s the Point!
It’s an old joke — if you can’t describe a flavor, say it “tastes like chicken. ” But chicken wasn’t always synonymous with generic. Chicken used to be flavorful, expensive. In his new book, “The Dorito Effect,” Mark Schatzker talks about how all of that changed in 1948 when there was a contest to make … Read more