Thanksgiving is arguably the biggest food holiday of the year. But did you know these statistics about how we actually celebrate on turkey day, and why?
Things are shaping up to be unpredictable as the country settles into a second Thanksgiving holiday in the face of the ongoing coronavirus pandemic. Prices are up, and there is uncertainty as to what we will find when we go grocery shopping for one of the biggest food holidays on the calendar.
Thanksgiving takes place on the fourth Thursday of November, which lands on November 25 this year. The holiday includes the single busiest travel day and the two most intense shopping days of the year. Fortunately, Thanksgiving is all about the comfort of tradition, and there is safety in numbers amid all the holiday hubbub.
Thanksgiving is the food holiday, and many items on the menu, though supposedly loved by those who gather, are served in the U.S. only this one day each year. The consumption of these items — whole turkeys, stuffing, green bean casserole, and canned cranberry sauce — show just how closely tied to the national holiday these specific foods have become.
Thanksgiving just wouldn’t feel like Thanksgiving without a golden roasted turkey as the centerpiece of the holiday feast. But in an age of diverse diets and food preferences, is this iconic bird still appearing on as many tables as you might think? In this comprehensive article, we’ll dig into the data to find out just how many American homes continue the long-standing tradition of gobbling up turkey on Thanksgiving Day.
Turkey Remains the Undisputed King of Thanksgiving
Despite rising interest in ham, roast beef, and plant-based main dishes, survey results indicate that turkey is still the unambiguous favorite when it comes to Thanksgiving entrees According to the National Turkey Federation, approximately 88% of Americans chow down on turkey during Thanksgiving festivities.
With the U.S. population over 330 million, that translates to over 46 million turkeys consumed on the fourth Thursday of November. So while alternatives are growing in popularity, the numbers don’t lie – turkey is still the go-to centerpiece for the vast majority of American Thanksgiving feasts.
Regional Preferences Lead to Some Variation
Though turkey dominates most Thanksgiving menus across the United States, consumption patterns do fluctuate by region. Usage tends to be highest along the East Coast and in parts of the Midwest – areas where historical Thanksgiving traditions have been more deeply ingrained since the era of the first Thanksgiving feast.
According to Google Trends data the states with the highest search interest for Thanksgiving turkey are West Virginia Washington D.C., Kentucky, South Carolina, and Tennessee. Conversely, the West Coast and Southwest regions show less affinity for turkey during the holidays. Differing regional cuisine styles and increased ethnic diversity are likely contributors in these areas.
Per Capita Consumption Is Staggering
The sheer volume of turkeys consumed during the Thanksgiving holiday is staggering. According to the U.S. Department of Agriculture, over 46 million turkeys are eaten on Thanksgiving alone. With approximately 115 million Americans partaking in turkey that day, that equates to nearly 1 pound of turkey per person.
And that figure is actually doubled when you factor in all the leftover turkey that gets incorporated into sandwiches, soups, and casseroles in the days following Thanksgiving!
Household Size Impacts Portion Needs
To estimate how much turkey is needed, an important factor is the number of guests being served. Recommended sizing for a whole turkey is generally:
- 12-15 pounds for 4 to 8 guests
- 15-18 pounds for 10 to 15 guests
- 20-24 pounds for 16 to 20 guests
Of course, the precise amount depends on the age and appetites of those around your Thanksgiving table. But you can safely estimate around 1 to 1.5 pounds of turkey per person if you’re feeding a hungry crowd.
Prices Fluctuate Year to Year
As demand skyrockets around Thanksgiving, so do turkey prices at the grocery store. Some years see more significant hikes depending on factors like shortages or production challenges. Here are the average per-pound costs over recent years:
- 2022 – $1.63 per pound
- 2021 – $1.36 per pound
- 2020 – $1.04 per pound
For 2023 turkey prices are forecast to decrease slightly but will remain above pre-pandemic levels, likely ranging from $1.30 to $1.40 per pound.
Alternatives Are Gaining Traction
Though turkey still dominates most Thanksgiving feasts, side dishes and alternative mains are increasingly reflective of America’s diverse culinary tastes. A growing number of households are incorporating ham, roast beef, or plant-based and vegetarian options.
However, with 88% of Americans still chowing down on turkey this Thanksgiving, it’s clear this iconic holiday bird will be gracing our tables for decades to come. The enduring tradition of gathering with friends and family around a bountiful turkey dinner continues to tie us to the cherished Thanksgiving celebrations of the past.
A Timeline of the Turkey’s Storied Thanksgiving History
While turkey is now a staple of the traditional Thanksgiving spread, its prominence was cemented relatively recently in the scope of the holiday’s 400-year history:
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Early 1600s – Turkeys were abundant in the wild when the Pilgrims arrived in the New World, but historical records make no specific mention of them being served at the first Thanksgiving feast in 1621.
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1700s – By the late 18th century, turkey was being widely consumed by American colonists, especially for special occasions and holidays. Domesticated turkeys began replacing wild ones.
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1820s – New England writer Sarah Josepha Hale started linking turkey to Thanksgiving in her novels and editorials, promoting the bird as the centerpiece of the meal.
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1863 – When President Lincoln declared Thanksgiving a national holiday, Hale’s visions of turkey feasts spread nationwide.
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1920s – Advances in commercial turkey farming helped drive down costs, making turkey more accessible for Thanksgiving.
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1970s – The famous Turkey Day NFL football games further boosted turkey’s visibility on Thanksgiving.
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Today – Turkey remains the undisputed centerpiece protein of modern Thanksgiving feasts. Americans now consume over 46 million turkeys each Thanksgiving.
So while not historically linked to that very first Thanksgiving meal, the turkey has certainly earned its status as the iconic focal point of our present-day holiday spreads.
Gobble Up Some Fun Turkey Thanksgiving Facts:
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Approximately 675 million pounds of turkey are eaten on Thanksgiving – that’s over 210 million kg!
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Turkey production sees a 15% increase from August to November to meet Thanksgiving demand.
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The average purchase price per pound for Thanksgiving turkeys is around $1.40.
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91% of Americans surveyed eat leftovers after their Thanksgiving meal. Turkey sandwiches for days!
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The record for the world’s largest roasted turkey was set in 1989 at 39.09 kg, or 86 lb 3 oz. That’s a lot of leftovers!
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Frozen turkeys are now more popular than fresh, comprising over 75% of Thanksgiving bird purchases.
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The annual turkey pardon by the U.S. President at the White House has occurred since 1947.
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Californians consume the most turkey per capita for Thanksgiving, followed by Texas, New York, and Florida.
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Thursday Thanksgiving dates back to Lincoln, but FDR moved it a week earlier in 1939 to lengthen the holiday shopping season.
So there you have it, a deep dive into the prominence of turkey on American Thanksgiving tables! From its history to consumer statistics to fun facts, turkey clearly emerges as the undisputed Thanksgiving feast champion for most American homes and families. Although alternatives are growing, this iconic bird remains a closely cherished tradition for Americans gathering to give thanks and fill up their plates. Here’s to many more years of delicious turkey-centered Thanksgiving feasts to come!
Thanksgiving and Black Friday
Black Friday is part of the five-day shopping event from Thanksgiving to Cyber Monday that has historically been some of the busiest shopping days of the year. Yet 49% of consumers are starting their holiday shopping before Halloween.
According to our own FinanceBuzz survey, 60% of shoppers say theyll “definitely” or “probably” start their holiday shopping earlier than normal this year because of possible supply chain disruptions.
Retailers are now more likely to be closed on Thanksgiving Day than trying to give shoppers an in-store jump on Black Friday. Walmart, Target, and Best Buy have all announced they will close for Thanksgiving 2021. The Christmas shopping season and associated purchasing behavior is shifting more and more online, and retailers are spreading their offers across the holiday season.
(Sources: Statista, FinanceBuzz, National Retail Federation)
40% of Campbell’s cream of mushroom soup sales occur around Thanksgiving.
Almost all of this 40% is designated for green bean casseroles served by over 20 million American households.
In 1955, Dorcas Reilly was tasked with creating a simple recipe to be picked up by newspapers that would make it easy and quick for home cooks to assemble the dish with ingredients on hand — specifically Campbells Cream of Mushroom soup and canned green beans.
The dish was initially intended to be an everyday meal, yet took off as a Thanksgiving tradition once Campbells put the recipe on the soup can label. The recipe is viewed online 4 million times each Thanksgiving.
(Source: Smithsonian Magazine)
Why Do We Eat Turkey on Thanksgiving? | COLOSSAL QUESTIONS
FAQ
What percentage of Americans eat turkey on Thanksgiving?
According to the National Turkey Federation, nearly 88 percent of Americans eat turkey for Thanksgiving, while the United States Department of Agriculture (USDA) reports that about 46 million turkeys are eaten on Thanksgiving Day alone.
Is it a traditional in America to eat turkey on Thanksgiving Day?
According to the National Turkey Federation (an organization made up of humans, not turkeys), 88 percent of Americans eat turkey in one form or another on Thanksgiving. And the very reason that we eat them on this holiday is that they were abundant in the northeast during the first Thanksgiving celebrations years ago.
What percent of American homes consume turkey on Christmas?
Occasions respondents usually consume turkey (n = 565) | |
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Occasion | Percentage of respondents |
Thanksgiving | 87% |
Christmas | 35% |
Easter | 10% |
What is the main meal for most Americans on Thanksgiving?
Turkey is the most common main dish of a Thanksgiving dinner, to the point that Thanksgiving is sometimes colloquially called “Turkey Day”. In fact, $983 million has been spent on turkeys alone in 2024.
What percentage of Americans eat turkey on Christmas?
What percentage of American homes consumed turkey on Christmas? 88% of Americans surveyed by the National Turkey Federation eat turkey on Thanksgiving. 46 million turkeys are eaten each Thanksgiving, 22 million on Christmas and 19 million turkeys on Easter. I’d guess that 88% * 22/46, or about 42%, of Americans eat turkey on Christmas.
How many turkeys do Americans eat each Thanksgiving?
Overall, Americans consume about 40 million turkeys each Thanksgiving, according to the National Turkey Federation (the organization is also responsible for raising the birds for the White House’s tradition of pardoning a turkey ).
Do you eat a Turkey on Thanksgiving?
For many Americans, no Thanksgiving menu is complete without a roast turkey (even if there’s also ham or tofurky). Turkey is the top choice for Thanksgiving dinner when we cook a whopping 46 million turkeys, and nearly nine in 10 Americans consume them, according to the National Turkey Federation.
What is a typical Thanksgiving meal?
A traditional Thanksgiving meal in the United States commonly features turkey roast, mashed potatoes with gravy, sweet (mashed) potatoes, bread stuffing, cranberry sauce, sweet corn, vegetables of the season, bread rolls with butter and pumpkin pie with whipped cream as dessert.