How Much Does a Fifth of Wild Turkey Bourbon Cost?

A fifth of liquor refers to a 750ml bottle, which is about 1/5 of a gallon For popular bourbons like Wild Turkey, fifths represent the standard size that people buy for home use or bars use for pouring shots and cocktails But if you’re looking to pick up a bottle of Wild Turkey bourbon, how much can you expect to pay for a fifth?

An Overview of Wild Turkey Bourbon

Wild Turkey is one of the most iconic American bourbon brands It’s produced at a historic distillery situated on Wild Turkey Hill near Lawrenceburg, Kentucky The brand’s origins stretch back to the 1800s.

After going through various owners, Wild Turkey is now part of the Campari Group spirits portfolio. But its distilling operations remain firmly rooted in Kentucky under the guidance of the Russell family. Jimmy Russell has served as Wild Turkey’s master distiller for over 60 years, with his son Eddie Russell now sharing those duties.

The core Wild Turkey bourbon lineup includes Wild Turkey 101, the famous 101-proof flagship bottling, as well as lower proof offerings like Wild Turkey 81. There are also rye whiskey and flavored whiskies available, like Wild Turkey American Honey. The distillery produces special limited editions as well.

What Is a Fifth of Liquor?

In the United States, a “fifth” is a standard bottle size across the spirits industry, including bourbon. A fifth gets its name from the fact that it represents one-fifth of a gallon. Specifically, a fifth bottle contains 750ml of liquor. This works out to approximately 17 shots worth at a typical 1.5oz pour.

Fifths represent the easiest size for bars and restaurants to pour and manage inventory. A fifth is also a convenient volume for an individual to purchase a standard quantity of liquor. Retailers sell fifths of virtually all major spirits brands.

Other common liquor bottle sizes besides fifths include:

• Pints: 375ml
• Half gallons: 1.75L
• Handles: 1.75L

So when you’re looking to buy a standard size bottle of bourbon like Wild Turkey, the 750ml fifth bottle is generally what you’ll find.

Cost Range for a Wild Turkey Fifth

When checking prices on a 750ml fifth bottle of regular Wild Turkey 101 bourbon, you can expect to pay:

• Average Retail Price: $15 – $25
• Sale Price: Around $10 – $15
• Premium Price: Up to $30+

Obviously, exact prices can vary somewhat across different states and retailers. Here are some examples of typical real-world pricing on a fifth of standard Wild Turkey 101:

• At large retailers like Walmart, pricing is around $21 per fifth.
• The average at local independent liquor stores runs $23 – $25 per fifth.
• During sales, specials or limited offers, drops to $15 – $18 per fifth.
• At duty-free shops, military stores or when buying larger formats, can be under $10/fifth.
• Bars and restaurants charge around $5 – $8 per Wild Turkey shot (using a 1.5oz pour).

So when you survey regular retail prices across the country, the standard range you’ll see for a 750ml fifth of Wild Turkey 101 is generally $20 – $25.

Cost Comparison to Similar Bourbons

Compared to other major bourbon brands, Wild Turkey prices very competitively for a fifth bottle:

• Jim Beam white label – $15 – $18
• Evan Williams – $11 – $14
• Maker’s Mark – $25 – $30
• Knob Creek – $30 – $35
• Woodford Reserve – $35 – $45

You can see that Wild Turkey hits a nice sweet spot. It offers a more premium aged, high quality bourbon but at a more budget-friendly price point than many small batch brands.

What Factors Impact the Price?

There are a few key factors that can influence the retail price you’ll see for a fifth of Wild Turkey bourbon:

• State taxes: Liquor taxes vary widely across different states and counties. Higher taxes mean higher shelf prices.

• Individual store pricing: Big box discount retailers will usually price a bit lower than smaller independent liquor shops. Shopping around can reveal some deals.

• Sales and coupons: Watch for store sales, coupons and rebates from time to time to save $5 or more on top bourbons like Wild Turkey.

• Edition: Special editions like Wild Turkey Rare Breed can cost $15 – $20+ more per fifth than the standard Wild Turkey 101.

• Outlet vs. retail stores: Outlet stores offer discounted pricing on large format bottles.

Pro Tip to Save on Wild Turkey

One tip to save money on buying Wild Turkey bourbon: opt for the larger 1.75L handle bottles rather than single fifths. The cost per ounce drops when you buy bigger formats. A handle of Wild Turkey 101 costs around $35 – $45, making the per-ounce price 30-40% less than buying by the fifth.

Is Wild Turkey Worth the Fifth Price?

With an average price of $20 – $25 per fifth, Wild Turkey 101 offers tremendous value. You get a genuine 101 proof Kentucky straight bourbon aged up to 8 years for a very wallet-friendly price.

For a classic, bold, versatile bourbon that’s perfect for sipping or mixing cocktails, Wild Turkey is easily worth the current standard fifth pricing. Its combination of quality, taste and value make Wild Turkey one of the best bang-for-your-buck bourbon buys.

The Bottom Line on Wild Turkey Fifth Pricing

Watch for periodic store sales, coupons and rebates to potentially score deals around $15 per fifth or less. And buying the bigger 1.75L handles can significantly reduce the per-ounce price. However you buy it, Wild Turkey remains one of the best bourbon bargains around!