Come Thanksgiving time. home cooks across America start pondering one big question – is splurging on a premium Butterball turkey actually worth it? Or can budget-friendly store brand birds deliver equally delicious holiday feasts?
Butterball certainly enjoys strong brand recognition and loyalty. But does the famous label justify the higher price tag? Or are you just paying for savvy marketing?
Below we’ll scrutinize Butterball turkeys to see what merits the premium pricing. We’ll also highlight scenarios where inexpensive generic turkeys can shine.
Why Some Swear By Butterball
With 80+ years under their belt, Butterball has secured their status as the iconic American turkey brand. There are some clear reasons why home cooks swear by Butterball birds:
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Pre-brined – Butterball turkeys come pre-injected with a salt solution, saving time and boosting moisture.
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Quality assurance – As a major producer, Butterball adheres to strict quality control and USDA standards.
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Minimal prep – No tools needed to open packaging. Giblets are removed from cavities.
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Portion versatility – Besides whole turkeys, Butterball offers cutlets, ground turkey, roasts, etc.
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Range of sizes – From small 10 lbs birds to 24 lb+ giants to feed any gathering.
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Trusted brand – Familiarity and confidence in a household name.
So for convenience, reliability, and fuss-free prep, it’s understandable why some home cooks feel Butterball is worth the investment. But what about the other side?
The Case for Store Brand Savings
Rather than splurge on a Butterball, thrifty cooks can often save 30-50% purchasing a generic store brand turkey. Beyond being cheaper per pound, these have advantages too:
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Cost savings – Serious savings that can total $20 or more on a 20 lb turkey.
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Customize seasoning – With an unbrined turkey, you control flavors with rubs, brines, etc.
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Support local farms – Choosing a fresh unlabeled turkey supports smaller regional producers.
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Similar prep required – Whether Butterball or generic, thawing, seasoning, roasting steps are still needed.
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More size options – Store brands may offer smaller and larger birds than Butterball’s range.
If budget is a concern and you don’t mind doing your own prep, a store brand turkey can deliver delicious results for the price.
It Comes Down To Proper Cooking
Here’s the truth – properly preparing your turkey is far more important than the name on the label. Follow these crucial tips for succulent, juicy meat:
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Brining is essential – Soaking in a saltwater solution ensures moisture. Go 24 hrs if unbrined.
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Roasting rack for airflow – Elevate turkey for even cooking.
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Dry the skin – Drying out the skin gives it a crispy texture.
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Cook to 165oF – Use a meat thermometer to ensure food safe doneness.
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Let rest 20+ mins – Allowing turkey to rest enables juices to redistribute.
Do this right, and a store brand bird can deliver moisture and flavor equal to a Butterball.
Bottom Line: Weigh Your Priorities
When deciding between Butterball or generic this holiday season, consider your priorities:
Go Butterball if you want:
- Maximum convenience and ease
- Confidence of a trusted brand
- Pre-brined and prepped bird
Go generic if you want:
- The best deal per pound
- To pick your own seasoning
- To support small local farms
Either way, focus on nailing down proper roasting technique. Do that, and you’re guaranteed succulent, delicious turkey no matter what brand you buy. Here’s to a wonderful holiday meal!
Frequently Asked Questions
What’s the difference between a Butterball turkey and a regular turkey?
The main difference is Butterball turkeys come pre-brined, meaning injected with a saltwater solution to boost flavor and moisture retention.
What’s so special about Butterball turkeys?
Butterball turkeys undergo strict quality control and are pre-brined for guaranteed tenderness and juiciness. The brand also offers portioned cuts beyond whole birds.
Are Butterball turkeys more expensive?
Yes, Butterball turkeys cost more per pound than generic options. However, fans feel the premium brand warrants the extra cost.
Can you achieve the same results with a store brand turkey?
With proper brining, seasoning, and roasting, a store brand turkey can deliver equal moisture, flavor, and texture to a Butterball.
Should I buy a fresh or frozen turkey?
If cooking soon after purchase, fresh is best. But frozen turkeys give you more flexibility. Thaw frozen turkeys 24 hrs per 4-5 lbs.
What’s the best way to thaw a turkey?
Thaw turkey in the fridge 1 day for every 4-5 lbs. You can quick thaw in cold water changing water every 30 mins.
Can you cook a frozen turkey?
It’s not recommended. Frozen turkeys take much longer to cook, leading to overdone outer meat and undercooked interior.
What’s the minimum cook temp for turkey?
Cook whole turkeys and breasts to 165°F minimum, ensuring the stuffing and meat thickest areas reach this safe temperature.
Should you brine a turkey?
Yes, brining is highly recommended. Soaking in a saltwater solution makes turkey juicy, flavorful, and tender.
How long should you brine a turkey?
8-12 hours of brining time is ideal for a 12-15 lb turkey. Scale up to 24 hour brines for birds 20 lbs+.