US-based fast food chain Popeyes has partnered with condiments producer Truff to launch the Spicy TRUFF Chicken Sandwich.
Retaining all the properties of Popeyes’ Chicken Sandwich, the Spicy TRUFF Chicken Sandwich is topped with TRUFF’s spicy mayo, which features flavours of red jalapeno, rich, creamy mayo and black winter truffle.
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Nick Ajluni, co-founder and co-CEO of TRUFF, said, “When we first started TRUFF, my co-founder Nick Guillen and I would take our truffle-infused products to fast food places and shave real black truffles on their menu items, followed by a drizzle of TRUFF.” In response, TRUFF became a phenomenon online.
“That origin story comes full circle as we announce our partnership with Popeyes, a brand that has set the tone for what’s trending in the QSR space over the past few years.
“We are pleased to work with Popeyes to redefine “fast-food” and offer an experience where an elevated product like TRUFF mixes seamlessly with the Popeyes Chicken Sandwich. ”.
Popeyes, the well-known fast food chicken chain, has teamed up with Truff, a high-end condiment brand, to release the Spicy Truff Chicken Sandwich, a new spicy chicken sandwich. This sandwich combines Popeyes’ famous fried chicken with Truff’s famous Spicy Mayo to make a taste experience that can’t be found anywhere else. But what is Truff, and how does it make this chicken sandwich better?
Truff is a luxury brand that makes various condiments like hot sauce, pasta sauce, mayonnaise, and cooking oils that are infused with real black truffle Founded in 2017, Truff gained popularity on social media for its high quality truffle-infused products that could elevate everyday foods into gourmet experiences.
When Truff works with Popeyes, the Spicy Mayo is the main product that they use. This sauce has real black winter truffles, red jalapeno peppers, and creamy mayonnaise. It makes a flavor that is rich, spicy, and umami, and it makes anything it’s paired with taste more expensive and classy.
Why Truff at Popeyes?
At first glance, combining a fast food chain known for its fried chicken with a fancy truffle brand seems like an odd partnership. But both companies have disrupted their respective industries, so they wanted to challenge perceptions by bringing high end ingredients to fast casual dining.
Popeyes President Sami Siddiqui said, “Both Popeyes and TRUFF have reimagined our industries. Now we are coming together to challenge the status quo on the idea of “fancy food,” but not for special occasions. “.
Popeyes’ chief marketing officer, Jeff Klein, also said that their chicken sandwich is already cooked in ways that are common in high-end restaurants. Adding truffle mayo takes it to a whole new level of fancy, letting Popeyes embrace some extravagance and the idea of making fancy easy to get.
Introducing the Spicy Truff Chicken Sandwich
The Spicy Truff Chicken Sandwich takes Popeyes’ famous fried chicken sandwich and adds a touch of luxury with Truff’s Spicy Mayo. Each sandwich contains:
- A piece of whole, boneless chicken breast that is hand battered and breaded with Popeyes’ signature spices
- Brioche bun
- Barrel-cured pickles
- Spicy Truff Mayo featuring black winter truffle and red jalapeno
With each bite, you get the crispy crunch of Popeyes’ fried chicken combined with the subtle heat from the red jalapenos and earthy, umami flavors from the truffle. It’s a perfect blend of Popeyes’ traditional flavors with Truff’s gourmet twist.
Truff’s Full Menu at Popeyes
In addition to the signature Spicy Truff Chicken Sandwich, Popeyes and Truff collaborated to create an entire truffle-infused menu of Popeyes favorites that can be ordered in restaurants or online:
- Spicy Truff Chicken Sandwich – Popeyes chicken sandwich with truffle spicy mayo
- Truff Mac and Cheese – Popeyes mac and cheese topped with truffle spicy mayo
- Truff Fries – Popeyes fries seasoned with truffle salt and truffle oil, served with truffle spicy mayo
- Truff Tenders – Popeyes chicken tenders seasoned with truffle salt and spices, served with truffle spicy mayo
- Truff Nuggets – Popeyes chicken nuggets seasoned with truffle salt and spices, served with truffle spicy mayo
There’s also a “Build Your Own Truff” menu that allows adding a side of the Spicy Truff Mayo to any Popeyes menu item.
Why Try the Spicy Truff Chicken Sandwich?
If you’re a fan of Popeyes chicken and interested in a touch of culinary sophistication, the Spicy Truff Chicken Sandwich offers some unique advantages:
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Novel flavor combination – Fried chicken and truffle is an unexpected pairing that really works. The truffle mayo adds richness.
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Accessible luxury – For under $6, you can experience truffle, a fancy gourmet ingredient rarely found in fast food.
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Limited time offering – The sandwich is only available for a limited time as part of the Popeyes and Truff partnership.
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Spicy but not too hot – Even people who don’t love very spicy food can handle the mild jalapeno kick.
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Enhanced fried chicken sandwich – Truff mayo takes the chicken sandwich to the next level.
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Truffle-infused menu – You can also try truffle twists on other Popeyes favorites like nuggets and fries.
For fried chicken aficionados looking for a bit of elevated flavor, the Popeyes and Truff collaboration is a great way to experience gourmet truffle at fast food prices. The Spicy Truff Chicken Sandwich allows anyone to get a taste of luxury.
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Sami Siddiqui, president of Popeyes, said, “Both Popeyes and TRUFF have reimagined their industries. Now we are coming together to challenge the status quo on the idea of “fancy food,” but not just for special occasions.”
“Popeye’s motto for new recipes is “We Don’t Make Sense, We Make Chicken,” and this collaboration is no different.
“It initially might not make sense to a food connoisseur to crave truffle on a fast-food chicken sandwich, but Popeyes food defies all logic with its homemade traditions and vibrant flavours. ”.
The new spicy sandwich will be available for purchase across all participating Popeyes restaurants in the country for a limited time.
Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.
TRUFF co-founder and co-CEO Nick Ajluni said: “When we first started TRUFF, my Co-Founder [Nick Guillen] and I would take our truffle-infused products to fast food joints and shave real black truffles on their menu items, followed by a drizzle of TRUFF. In response, TRUFF became a phenomenon online.
“That origin story comes full circle as we announce our partnership with Popeyes, a brand that has set the tone for what’s trending in the QSR space over the past few years.
“We are pleased to work with Popeyes to redefine “fast-food” and offer an experience where an elevated product like TRUFF mixes seamlessly with the Popeyes Chicken Sandwich. ”.
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NEW TRUFF Chicken Sandwich at Popeyes – Review
FAQ
What is Popeyes Truff?
The sandwich features Popeyes’ original chicken sandwich topped with Truff’s Spicy Mayo, which includes red jalapeno, mayo and black winter truffle.
What is truff sauce?
TRUFF’s Signature Hot Sauce is the pinnacle of heat experience with an intricate blend of ripe red chili peppers, real black truffle, agave nectar, and savory spice.
What flavors of chicken does Popeyes have?
The boneless wings come in Classic, Honey Lemon Pepper, Signature Hot, Honey BBQ, Sweet ‘N Spicy, and Roasted Garlic Parmesan flavors.
What is the spiciest chicken sandwich at Popeyes?
Popeyes tops its Ghost Pepper Chicken Sandwich with a “scary spicy” mayo-based sauce made with ghost peppers. It is as spicy as they say?.