The menu, which came out on April 1, has pickle-flavored versions of some of the chain’s most popular items, like a chicken sandwich with a pickle glaze and a tart lemonade with a pickle flavor.
The limited-time offer menu is an opportunity for the brand to experiment with trends, and pickles have been on the rise for some time.
“We just think going all in on these flavors and having a lot of fun with it will help us resonate with that younger audience,” Popeyes chief marketing officer Bart LaCount told Business Insider in a video interview.
LaCount said if the menu is popular enough, it could become a permanent addition. The menu doesn’t have a set end date, but it’s common for limited-time deals to last for weeks at a time.
LaCount said of the pickle trend, “It’s something we’ve seen in the food world that’s been trendy for a while now.”
I tried the entire pickle menu for myself to see whether its worth a permanent spot on Popeyes menu.
With their new chicken sandwiches, Popeyes has been making waves in the fast food business. These new sandwiches take a traditional menu item and make it taste better, and people can’t get enough of them. This article will talk about Popeyes’ newest chicken sandwiches and why people love them so much.
A Brief History of the Popeyes Chicken Sandwich
Back in 2019, Popeyes first introduced their now-legendary chicken sandwich. On top of a toasted brioche bun was a buttermilk-fried chicken breast fillet that was crispy and topped with barrel-aged pickles and creamy mayo. People who like chicken sandwiches went crazy for this simple but tasty combination, and Popeyes locations ran out of the sandwich because demand was so high.
The huge success of the first chicken sandwich made it clear that Popeyes had a real winner with their recipe. Following that, they have kept building on their success by putting out new versions of their famous chicken sandwich.
The Golden BBQ Chicken Sandwich
In May 2024 Popeyes launched their Golden BBQ Chicken Sandwich. This new offering takes the same perfectly fried chicken breast filet and places it on a brioche bun slathered with Popeyes’ sweet and tangy new Golden BBQ Sauce.
There is a rich, smoky flavor to the sauce that goes well with the crunchy chicken and tangy barrel-cured pickles. People can also make the sandwich even better by adding applewood-smoked bacon or Havarti cheese. This spicy sandwich made menus all over the world more interesting when it came out as part of a campaign to spice up dull office lunches.
The Tequila Don Julio Chicken Sandwich
Looking to make an even bigger splash, in January 2025 Popeyes announced their collaboration with tequila brand Don Julio for a limited time only Tequila Don Julio Chicken Sandwich Marinated in Don Julio Reposado tequila, the chicken breast got an extra kick of flavor before frying. It was then topped with a tequila lime slaw and spicy spread on a Mexican concha bread bun for an explosion of sweet, spicy and citrusy flavors between two buns
This unique mashup of Popeyes’ Southern fried chicken and Mexican flavors reflected the cross-cultural food scene of the sandwich’s debut city, New Orleans. It was available for one day only on January 31st at select Popeyes locations in cities like New York, Miami and Kansas City. Fans lined up for hours to be one of the lucky few able to taste this exclusive collaboration.
Why Popeyes’ New Chicken Sandwiches Are So Popular
Several factors contribute to the hype surrounding Popeyes’ chicken sandwich innovations:
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Nostalgia – By starting with their already popular classic chicken sandwich as a base, Popeyes taps into diners’ fond memories of their first viral sandwich experience back in 2019. The core components – juicy fried chicken, crunchy pickles, brioche bun – stay the same, while new flavors update the nostalgia factor.
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Novelty – Blending fast food with alcohol like the tequila chicken sandwich or adding new sauce flavors like Golden BBQ keeps the menu feeling fresh and exciting. Customers are eager to try these novel flavor mashups they can’t get anywhere else.
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Customization – Optional toppings like bacon and Havarti cheese add a personalized touch to each sandwich experience. Customers enjoy customizing their sandwich to their exact preferences.
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FOMO – Limited time offerings like the Don Julio sandwich create fear of missing out and a sense of urgency that drives customers to line up for their chance to taste these exclusive items. This amplifies hype and satisfaction when you score the limited edition sandwich.
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Flavor – Most importantly, Popeyes nails the flavors. Their fried chicken is consistently crispy and juicy. And new sauces and toppings enhance, rather than mask, the signature Popeyes chicken taste people crave.
The Future of Popeyes Chicken Sandwiches
If the past few years are any indication, Popeyes has no plans of slowing down innovating their immensely popular chicken sandwich lineup. We can’t predict exactly what crave-worthy flavors and combinations they might dream up next. But one thing is for certain – whatever wild new chicken sandwich concept Popeyes debuts next will have fans racing to get their hands on it before supplies run out.
Popeyes struck gold with their first viral chicken sandwich sensation back in 2019. Now they have found the formula to continue driving excitement and conversation by introducing inventive new riffs on the classic sandwich. As long as they keep delivering the delicious, one-of-a-kind flavors they have become known for, Popeyes’ chicken sandwiches will remain the hottest trend in fast food for the foreseeable future.
The sandwich had a briny, slightly spicy flavor to it.
You could really taste the dill pickle, and the slightly spicy glaze (it was more of an oil than a sauce) went well with the moist, crispy chicken breast. It was also less spicy because of the bun, and the thickly cut pickles made it taste even better and gave it a nice crunch.
This sandwich improved on both the original and spicy Popeyes chicken sandwich. Id definitely order it again.
I paired the pickles with the chain’s buttermilk ranch dipping sauce.
Id never had fried pickles at a fast-food chain before, so I was eager to see if I preferred these over other Popeyes sides like the Cajun fries or mac and cheese.
How Chick Fila Workers was when they heard about the New Popeyes Sandwich
FAQ
What is the famous Popeyes chicken sandwich?
A juicy chicken breast fillet marinated in Popeyes seasonings, hand battered and breaded in our buttermilk system, fried until golden brown. Sandwiched between two buttery toasted brioche buns, topped with our barrel cured pickle slices and classic mayo.
What is a Popeyes pickle glaze chicken sandwich?
Our white meat chicken breast is dipped in buttermilk and then glazed with a tangy and sweet dill pickle glaze made with a rich and flavorful mix of authentic Louisiana herbs and spices. Barrel-cured pickles are then placed on top of the chicken on a toasted brioche bun.
Is the Ghost Pepper sandwich good?
But despite the fact that the Popeyes Ghost Pepper Chicken Sandwich isn’t spicy in the slightest, it is insanely delicious, which is the only thing that really matters. The chicken itself is as good as it gets, putting even my local bar and grill to shame.
What is the blackened chicken sandwich at Popeyes?
The Popeyes Blackened Chicken Sandwich features a breading-free, antibiotic-free chicken breast marinated in Cajun spices for 12 hours, served on a toasted brioche bun with pickles and either classic or spicy mayo.